About Us

Sagebrush

Sagebrush is a seniors’ living community in the warm community of Wetaskiwin, AB. Our building is new, built in 2018, and has a modern design. It was designed with your comfort in mind. We created a cozy, country-cottage atmosphere to make every resident feel comfortable and at home. We have living options for Memory Care and Assisted Living seniors. Additionally, we are certified by Alberta Senior Citizens Housing Associations (ASCHA).

Our Mission

Our Mission is to provide intimate, home-style living for seniors. We seek to provide the best quality of life possible by enabling each resident to experience a full and independent lifestyle.

Our Vision

We envision every person feeling at home. Here at Optima Living, we feel it is an honour to work with you and we advocate a resident-centred approach where you, the Resident, are the focus of all our endeavours.

Our Values

Respect You

We actively listen to provide a dignified and welcoming home where you can live your life as you see fit.

Uphold Your Dignity

We respect what you say and support your right to make choices for yourself.

Work Together

We work with you and your persons of choice to create a resident-focused community.

Do The Right Thing

We are passionate about doing ‘right by you’ every day.

Join Us

Do you share Optima Living’s vision for the future of senior communities? We would love for you to join us!

Our Leadership

Jackie Hay

General Manager
It is an absolute pleasure to introduce myself as General Manager of Sagebrush. I am originally from the East Coast of Canada, but I have called Alberta my home for close to two decades. I now live in Central Alberta, just outside of Wetaskiwin, with my husband and our son. We run a family farm, which is heading to its fourth generation!

My professional experience includes a broad scope of property management, including healthcare, residential, multifamily and commercial portfolios. In recent years, I have found my passion and home in senior care.

I am an absolute outdoor enthusiast, and my hobbies include running, backcountry hiking, snowshoeing, and heading to the mountains whenever I get the chance.


Our Story

Our Roots

Optima Living took root in 2007, when our founders Karim Kassam and Farid F. Damji, two friends who loved and cared for the seniors in their lives, crossed paths while working at the provincial health authority. They began dreaming of a way to welcome other seniors into a different circle of care, one that truly honoured their own parents and grandparents, who had served as such sources of inspiration. Discovering their shared desire to give back to their community and shared passion for improving seniors’ well-being, Karim and Farid were soon jotting ideas on a restaurant napkin. These ideas evolved into Optima Living and inspired the logo you see here, with its joyful person under a sheltering roof.  In 2015, Ali Shivji joined the Optima family as Principal. As part of this added capacity, the principals focused their efforts to grow in the Alberta market and increasingly investing in new innovations and developments.

Our North Star

Since then, our co-founders’ vision of a truly homelike place for seniors has grown into more than a dozen Optima Living communities serving hundreds of seniors and their families across Alberta and BC. At every decision-point and in every community, our North Star is this: Let us welcome you home. Home, where you’re safe. Home, where you’re respected. Home, where your voice is heard, your views matter, and you have freedom of choice. 

Let us welcome you home: It’s our invitation to you. And it’s our North Star, guiding everything we do.  

Our Grounding Principles

Optima’s mission, vision, and values support and point to this North Star.     

Our mission: to provide an intimate, home-style living for seniors. You are the focus of everything we do.

Our vision: every person living in our communities feels at home. Here, you experience the best quality of life possible, and your voice is heard. 

Our core values: 
• We promise to respect you
• We promise to uphold your dignity
• We promise to work together with you and your persons of choice
• We promise to do the right thing

It’s All About You

Three key ingredients breathe life into our principles: people, place and community. At Optima Living, you’re surrounded by people who welcome you warmly and become your neighbours, friends and care partners. You’re in a place that feels like home, with opportunities to fill your days as you see fit and freedom to explore the neighbourhood. You’re an important part of a vibrant community, engaging in your choice of activities and living with purpose. 

Our Chosen Privilege

At Optima Living, we are always on a mission to improve—to learn more about what it means for seniors to be at home in our communities. We reach out to knowledge leaders and community partners who help us offer all the ingredients for healthy, active and fulfilling days. We use our expertise and what we learn from knowledge partners, including the University of Alberta and the University of Manitoba, to incorporate the latest research into your care and advocate for your well-being as needs arise. 

Everyone at Optima Living understands the honour and responsibility that comes with serving seniors and their families. Our chosen privilege is to offer not just care but also peace of mind—to “walk with” rather than merely “do for” the seniors who live with us. Whatever your journey, when you join an Optima Living community, you’ve come home.

“We are absolutely committed to making a positive difference in the lives of seniors. For us, that’s the most meaningful work we can do. We believe that if we do right by seniors, then everything else will fall into place.” – Farid F. Damji


Experience Sagebrush today!

5901 - 51 Street, Wetaskiwin, AB, T9A 1Y4

(780) 312-2409

sagebrus[email protected]optimaliving.ca